Studio Periscope, Melbourne based graphic and industrial design studio, has focused its vision on a new production collection inspired by Australian flora, a theme too long relegated to souvenir spoons and government emblems. Woop Woop, the Australian colloquial term for far-away, or more accurately - in the middle of nowhere, establishes the sense of whimsy and playful interaction that will define the collection. Drawing this inspiration from native flora, every product From Woop Woop tells a story of Australia becoming an ideal memento or gift.

From Woop Woop is launching at the 2009 Milan Furniture Fair, with a series of tablemats. Designed and produced in Melbourne from sustainable Australian plantation hoop pine, the tablemats feature vivid prints of Australian native plants ~ Wattle, Bottlebrush, Kangaroo Paw and Gumnuts.

Studio Periscope eliminates the boundaries between 2D, 3D and the human experience, exploding conceptualisation into real world tactility. Tablemats From Woop Woop is an innovative demonstration of this integration of design disciplines, where the modular series of tablemats is both functionally inventive and visually striking. The mats can sit as a table centerpiece or be separated to create individual place settings, including coasters. This ‘puzzle’ system minimises waste in production, enabling all items to be cut from the same piece of wood. The tablemats additionally feature functional benefits in being flat, compact and lightweight for easy transport in luggage.

An expansion to the studio’s consultancy work, From Woop Woop is the result of the range of integrated design solutions offered at Studio Periscope. Bringing together the skills of Directors Claire Selby; Art Director and Lisa Oaten; Industrial Designer, Studio Periscope sees beyond the horizon. Since 2006, Studio Periscope has followed a collaborative and flexible approach to design, with a process tailored to the projects’ requirements. This is inspired by Oaten and Selby’s four years experience of working in the progressive Stockholm design environment. The emphasis is on the bigger picture, viewing a product collection as a whole entity and not as a sum of individual parts.

Located in one of Melbourne’s premier laneways, Crossley Street provides an inspirational backdrop to a design studio with a difference.

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